Robert St.Genis

Robert St.Genis

Senior Consultant/Partner

Robert St.Genis has spent the last 10 years of his career consulting in organization building, public & government relations endeavors, fundraising efforts for political campaigns and non-profit organizations. His most recent efforts were for the Short Term Rental Alliance of California (STRACA), which only had $70 in the bank when he started and grew to become the largest short term rental alliance in the US.

Prior to this, Mr. St.Genis was a Westside Realtor at Coldwell Banker Sunset Strip, serving as your “LA-Desert connection” selling properties from the Westside to Downtown, as well as in greater Palm Springs. Robert’s extensive background also includes various marketing and sales endeavors, a number of which were in media. His perseverance and strong organizational skills have served well in all these endeavors.

He currently serves as a delegate in the State Central Committee of the CA Democratic Party. He has also served on the boards of Marriage Equality USA, Victory Fund and the Desert Business Association.

Mr. St.Genis was born in Chicago, spent part of his childhood in suburban Detroit, attended Cranbrook School and then his family "resettled" back East in New Jersey. He went to school in Montreal, Quebec where he earned a BA in Creative Writing with a minor in Political Science. He has long been settled in Southern CA and has lived in Downtown Los Angeles for the last 10 years.

Harold McCarthy Headshot

Harold "Mac" McCarthy

Senior Consultant/Partner

Harold “Mac” McCarthy has an extensive background in utilities. He spent 25 years at Southern California Edison; leaving as Senior Project Manager and working on Regulatory, Finance, Billing, Smart Metering, Benchmarking, and the General Rate Case (GRC); just to name a few areas. For the Gas Company (SoCal Gas), he led a Zero Net Energy initiative effort. Currently Mac is with Los Angeles Department of Water and Power (LA DWP) in Supply Chain Services.

Mac came from a military family; which brought him to experience his formative years in six states and he attended seven schools before graduating high school in Massachusetts. He went on to serve 9 years in the Air Force Reserves where he was deployed during the first Desert Storm. During that time, he earned an Associate Degree in Surgical Services Technology and helped save lives working alongside doctors, nurses and other medical professionals. Mac’s education continued as he went on to earn a Bachelor Arts Degree in Business. Most recently he received a Certification of Project Management from the University of California, Irvine and the Project Management Professional (PMP) Credential from the international Project Management Institute (PMI).

Mac currently serves as President of the Water and Power Toastmaster club; meeting every Wednesday at noon a the JFB Downtown Los Angeles (and plugs the meetings every chance he gets). His civic activities extend to his local neighborhood council. Mac is a board member and has severed as Secretary of the Westlake North Neighborhood Council (WNNC). His efforts played a pivotal role in helping WNNC recover from “Exhausted Effort” to becoming a robust and self-sustaining team.


Patti Berman


Patti Berman is a Pioneer. She came to Downtown Los Angeles in 2000 when many could have justification in questioning the wisdom. It was there that she became involved in community leadership and grass roots politics. For five years, she chaired the committee that managed a Neighborhood Block Grant of $3,000,000 for blight removal in her new home. Dozens of small businesses were opened with the help of this grant. When Neighborhood Councils were chartered in Los Angeles, she became involved. Patti has been elected to six terms in the Downtown Los Angeles Neighborhood Council, the last five as President. Under her leadership, DLANC became the first NC to get a SCAG grant to create a Vision Plan for the community.

Living a few blocks away from the area known as “Skid Row”, Patti became involved with an organization that tutors homeless children. That is how she met her daughter, then eleven. Patti mentored her, learned to love her and then adopted her. Her daughter is now works in the hospitality business.

Patti had the gift and the drive to be a singer, beginning at age 12. For the better part of two decades, she performed, managed and booked a very successful traveling musical group all across the US and Canada in cities large and small.

Partnering with a company in Philadelphia a software designer, Patti managed the R&D department and was responsible for the design and implementation of large software applications for both commercial and federal accounting. Recently, she turned that information into the creation of distance learning courses for accountants who need to learn federal standards.

Patti recently retired from 20 years teaching scuba diving. She graduated Phi Beta Kappa, Magna Cum Laude, with a BA degree in Theoretical Mathematics from UCLA and is proud alumni. She is an active member of her local synagogue and she still won’t turn down any good opportunity to grab a microphone.


Frank Breakwell

Communications Consultant

Frank Breakwell is a communications consultant for HRM Consulting. For two years, his role was primarily acting as communications manager for STRACA. During that tenure, he created their website using the Nationbuilder Platform and managed their social media communications which included daily news posts, calls to actions and fundraising drives multiple times each week and a weekly newsletter. All these efforts were broadcast across no less than 6 platforms. Frank has most created the website you are viewing reading this profile. Frank has earlier worked with HRM on numerous political and other fundraising endeavors in multiple capacities.

Frank holds a Bachelors of Arts in English from the University of Nevada, Las Vegas. Frank is a native of Los Angeles and now resides with his husband in Vancouver, British Columbia.


Elizabeth Pearson


Elizabeth has worked with HRM Consulting for over 3 years serving as a researcher, writer, and paralegal consultant. Elizabeth was the lead on all legal research during her tenure with STRACA and LASTRA. In addition, Elizabeth is a great help in researching corporate filings, media reports, and helping stay abreast of the latest in news in the short term rental industry. . As a writer, Elizabeth was the primary contributor to the blog for STRACA, wrote some council letters, and acted as editor of the weekly newsletter and preparing case summaries of relevant lawsuits in law language. Elizabeth has also assisted HRM on political campaign efforts.

Elizabeth most recently worked as a paralegal and administrative support technician for the Anne Arundel County Public Schools (Maryland). Prior, she spent over a decade in the public health sector for government contractors perfecting her researching and professional writing skills, including preparing materials for the general public on an assortment of public health topics such as neurology and oral health. Elizabeth has a Paralegal Certificate from Georgetown University and a BA in Psychology from the University of Maryland.

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