Robert St.Genis has spent the last 10 years of his career as a consultant focusing on organization building, public & government relations endeavors, fundraising efforts for political campaigns and non-profit organizations. His most recent efforts were for the Short Term Rental Alliance of California (STRACA); an organization that had $70 in the bank when he started. Mr. St.Genis grew STRACA into one of the largest short term rental alliances in the country.
Prior to this, Mr. St.Genis was a Westside Realtor at Coldwell Banker Sunset Strip, serving as "your LA-Desert connection” selling properties from the Westside to Downtown, as well as in greater Palm Springs. Robert’s extensive background includes various marketing and sales endeavors, a number of which were in media. His perseverance and strong organizational skills have served him well in all these endeavors.
He currently serves as a delegate in the State Central Committee of the CA Democratic Party. He has also served on the boards of Marriage Equality USA, Victory Fund, and the Desert Business Association. He was formerly appointed as a Human Relations Commissioner in the City of Riverside.
Born in Chicago, Mr. St.Genis was born an urban dweller living in an apartment on Lake Shore Drive next to, ironically, what is now “Boystown”. His family moved when he was 4 and he spent part of his childhood in West Bloomfield, Michigan. As a teenager, he and his family "resettled" back East to Morris Township, New Jersey. He went to Concordia University in Montreal, Quebec where he earned a BA in Creative Writing with a minor in Political Science. Southern CA has been his home for over 2 decades and he has lived in Downtown Los Angeles for the last 11 years with his husband and 2 cats. The cats are often depressed as Mr. St.Genis and his husband travel at every opportunity when not constantly working.
Harold "Mac" McCarthy
Harold “Mac” McCarthy has an extensive background in utilities. He spent 25 years at Southern California Edison and leaving in the position of Senior Project Manager. During that time he enjoyed working in Regulatory, Finance, Billing, Metering, Benchmarking, Rates and a variety of other areas. He then turned his energies to the Gas Company (SoCal Gas), where he led a Zero Net Energy initiative effort. Currently Mac is with the Los Angeles Department of Water and Power (LA DWP) in Procurement.
Mac grew up in a military family, which gave him the opportunity to experience his formative years in six states, attending seven schools before graduating high school in Massachusetts. He went on to serve 9 years in the Air Force Reserves where he was deployed during the first Desert Storm. During that time, he earned an Associate Degree in Surgical Services Technology. Mac’s education continued as he went on to earn a Bachelor of Arts Degree in Business. Most recently he received a Certification of Project Management from the University of California, Irvine and the Project Management Professional (PMP) Credential from the International Project Management Institute (PMI).
Mac is active in his local Water and Power Toastmaster club; meeting every Wednesday at noon at the JFB Downtown Los Angeles (and plugs the meetings every chance he gets) and has held various roles including club president. His civic activities extend to his local neighborhood councils; including both the Downtown Neighborhood Council (DLANC) and the Westlake North Neighborhood Council (WNNC). Mac has served as a board member (Secretary) of WNNC. and his efforts played a pivotal role in helping WNNC recover from “Exhausted Effort” to becoming a robust and self-sustaining team. He also serves on the Government Liaison Committee for DLANC.
Frank Breakwell is HRM's communications consultant. For two years, his role was primarily acting as communications manager for STRACA. During that tenure, he built their website using the Nationbuilder Platform as well as managing all of their social media communications,which included daily news posts, calls to actions and fundraising drives multiple times each week and a weekly newsletter. All these efforts were broadcast across no less than 6 platforms. Frank is also the creator of our current HRM website. Frank has shown his multitasking skills by working with HRM on numerous political and other fundraising endeavors in multiple capacities.
Frank holds a Bachelors of Arts in English from the University of Nevada, Las Vegas. Frank is a native of Los Angeles and now resides with his husband in Vancouver, British Columbia.
Elizabeth has worked with HRM Consulting for over 3 years serving as a researcher, writer, paralegal consultant and event planner. Elizabeth was the lead on all legal research during her tenure with STRACA and LASTRA. In addition, Elizabeth is a great help in researching corporate filings, media reports, and helping stay abreast of the latest in news in the short term rental industry. As a writer, Elizabeth was the primary contributor to the blog for STRACA, writing council letters. and preparing case summaries of relevant lawsuits in law language. Elizabeth has also assisted HRM on political campaign efforts. In her capacity as event planner, Elizabeth solicited donations for multiple silent auction fundraising events for STRACA, creating and maintaining Excel databases to track all aspects of the auctions. When STRACA held its fundraisers, Elizabeth worked with local vendors obtaining price quotes and negotiating contracts for the production of specialized merchandise used as give-aways at the events.
Elizabeth most recently worked as a litigation paralegal for a sole law practice. Prior, she spent over a decade in the public health sector for government contractors perfecting her researching and professional writing skills, including preparing materials for the general public on an assortment of public health topics such as neurological disorders and oral health. Elizabeth has a Paralegal Certificate from Georgetown University and a BA in Psychology from the University of Maryland at College Park.
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